Event Details

TikTok is a dynamic social media platform that has taken the digital world by storm, allowing users to create and share short, engaging videos with a global audience. Renowned for its addictive content and powerful algorithm, TikTok offers a unique blend of entertainment, creativity, and community interaction. In this engaging and interactive session, Todd from Spaghetti Agency will demystify TikTok and help you create great content with engaging hooks and busy comment threads. Expect plenty of Todd TikTok Tips!

Todd will guide you through the process of developing captivating hooks that draw viewers in and keep them engaged. He’ll share invaluable insights on how to stimulate active and busy comment sections, turning viewers into participants and creating a lively community around your content. Whether you’re a beginner looking to get a solid start or an experienced creator aiming to refine your skills, this session is designed to provide you with the tools you need to succeed.

Key topics:

  • Learn how to craft engaging hooks:
    • Dive into the art of creating hooks that instantly grab the attention of your audience, compelling them to watch your TikTok videos from start to finish.
    • Explore techniques for crafting intriguing openings, to captivate viewers within the first few seconds.
  • How to increase engagement (and why that’s important):
    • Discover strategies for fostering active engagement with your TikTok content, including prompting likes, comments, shares, and follows.
    • Learn how to cultivate a sense of community among your followers, encouraging them to interact not only with your content but also with each other.
  • And also how this all relates to sales in your business:
    • Uncover the direct correlation between engagement on TikTok and your business’s sales and revenue goals.
    • Learn effective strategies for seamlessly integrating promotional content into your TikTok videos, balancing entertainment value with subtle calls to action to drive traffic to your products or services.

Expect to walk away from this workshop with a clearer understanding of TikTok’s algorithm, insight into what makes content go viral, and the confidence to implement new and creative ideas into your TikTok projects. Don’t miss this chance to elevate your TikTok game!


Hosted by one of FSBs local Development Manager. Our local teams live and work locally ensuring they are not only part of the local business community but also understand the unique issues facing small businesses in each part of the country.


Todd – Director of Spaghetti Agency 

Ready for a speaker who’s as engaging as he is savvy?

Say “howdy” to Todd, Director of Spaghetti Agency and knowledgeable livewire! With more energy than a triple espresso, Todd is an accomplished trainer and speaker with an inspirational style. More than just a digital marketing expert, he’s the co-director of Spaghetti Agency, where he’s on a mission to cut through the digital noise and make marketing strategies accessible and exciting for everyone. As a speaker, he’s got the perfect blend of humour and serious know-how. He’s worked with organisations all across the globe and now he’s ready to share his knowledge and stories with you.

To enable FSB to deliver a high level of customer service at our events, and to tailor the content where appropriate, we will share your full name and business name with the host of the event you have registered to attend. The event hosts are representatives of FSB who irretrievably delete your details following the event.  Should you not consent your full name and business name being shared with the event host, please contact events@fsb.org.uk within three working days of the event taking place, with details of the event.

Event contact

For help and support regarding this event, please telephone our dedicated events helpline 01253 746265

FSB | Propel your small business with Facebook and TikTok