UK innovation diffusion and adoption survey
![The annual Tourism Business Survey for 2024 is now available](https://hos.lg-cms.com/wp-content/uploads/2024/05/Tourism-Insights.png)
If you own/work in a Tourism, Leisure or Hospitality business in East Anglia, the annual Tourism Business Survey for 2024 is now available.
The survey, produced by Larking Gowen, offers bitesize data and insights across a variety of businesses working across the sector.
Key data includes: 23% of businesses have recorded an increase in profits, 50% of businesses saw their profits fall, 83% have seen a moderate to significant impact on customer spending habits, only 1 in 8 businesses had made use of the Visit England Accessible and Inclusion Tourism Toolkit, and 12% are looking to diversify from their traditional business activity.
Full report can be downloaded here along with podcasts from Tourism Business Leads – Tourism Insights | Larking Gowen (larking-gowen.co.uk)