Event Details

Discover the potential within your business during this transformative session! Come aboard as we unravel the complexities of Apprenticeships. Entrepreneurs and Small Business owners from across the country are invited to this special webinar. This is open to FSB members and non-members.

Ensuring small businesses are able to recruit and retain a skilled workforce, apprenticeships are integral to unlocking enhanced productivity and growth. From the different types of apprenticeship frameworks, understanding the apprenticeships levels 2 – 7 available, to the training requirements, you will leave this session with the knowledge you need to hire an apprentice or upskill your employees on apprenticeships.

What you can expect in this webinar –

  • FSB Welcome
  • Presentation debunking apprenticeship myths
  • Panel discussion on how apprenticeships have benefited business
  • Open Q & A session, please add your questions in the Q & A box


Hollie WhittlesFSB National Skills Policy Champion

Hollie is an award winning TEDx speaker, author and Director of two digital companies – FraggleWorks and Purple Frog Systems. Her passion is to EDUCATE, ENTERTAIN and ENGAGE. She is also the Vice Chair of the CompTIA UK&I Community Executive Council, and sits on the Boards for Digital Leaders, the Careers & Enterprise Company, the Digital Poverty Alliance. In 2023, Holiie was a finalist in the Digital Women awards, in the categories: digital woman of the year, and role model.

With her wealth of experience, Hollie will act as a catalyst for all businesses to have apprenticeships.


Lynn Manir-Jolley, CEO of Potential Realised

Lynn has over 25 years’ experience working with Leaders and HR Professionals. Drawing on her extensive business experience she engages with clients to determine the extent of the change required, and enables them to really understand how to overcome perceived barriers and challenges to attain their desired results. Furthermore, she connects individual development to strategic needs, to create innovative solutions to their most complex HR and business issues.

Ryan Crawford – Managing Director of Potential Realised

Ryan has extensive experience coaching at C suite level in global companies. With over 25 years experience in senior leadership, he now takes great pride in supporting other leaders to build their own leadership capabilities. Ryan is an advocate of apprenticeships, and believes they add massive value to both the learner and the business. Furthermore, he incorporates workplace tools and emotional intelligence techniques to help leaders become more agile and adept at managing change.


FSB Members from across the country will each share their story and experience on why they have apprenticeships and the benefits to their business. They will offer advice to give you the confidence to explore apprenticeships opportunities.

Neil Coles,

Coles Sewing Centre Ltd.

Level 3 for Engineering.

Level 2, 3 for Customer Service.

Level 2, 3 for Team Leading.

David Barnes, 

Barnes IT Solutions Ltd.

Level 2, 3 for IT Technicians.

Level 4 for IT Technicians.

Gurdip Chatha,

Esqué Beauty

Level 2, 3 for Beauty Therapy.

Gerard Francis,

Lighthouse Personnel Ltd.

Level 2, 3 for Administration & Marketing.

Level 2, 3 for Recruitment.

John MayerTaxAssist Accountants

Event contact

For more information about this event please contact Natalie.Simm@fsb.org.uk
For help and support regarding this event, please telephone our dedicated events helpline 01253 336028 or email csdeventsupport@fsb.org.uk