Barclays webinar, Branding is not just about design

Designing for moments of high emotional impact

18 Sep, 2024 A live online webinar with Michael Heins, co-founder of More Yum Studio, followed by Q&A.

About this event from Barclays Eagle Labs

More Yum Studio are a digital-first design company driving positive change. Co-founder Michael explores how the way your brand makes your customers feel can be a big distinguishing factor when it comes to purchasing your products and establishing an ongoing relationship.

Branding is not just about design but uniting all parts of a business, from marketing to product. A new customer’s journey can be emotionally driven – from the fear of choosing something new, and being nervous about spending money, to eventually developing brand loyalty. These moments are huge opportunities to build deeper and more meaningful relationships with your customers and can drive long term retention and word of mouth adoption.

We’ll explore the psychology of powerful moments, how to design for them and use examples from different industries to showcase best-in-class solutions to inspire and learn from.

Don’t worry if you can’t make it, everyone who registers for the event will receive a link to the replay following the event, so that you can watch in your own time.

Read more and register at Barclays Eagle Labs.